Market Based Pricing
Market Based Pricing is an outcome of the way that shared services within an organization can be treated as one unit.
Shared Services such as IT, finance, HR can band together and operate as a single unit, delivering higer value to the business. It is also a wise strategy as shared services are often critically reviewed and compared to what could be provided by an external provider.
Market Based Pricing is therefore the result of the joining of forces by these shared service units, in that they (should) offer lower prices for their services, than would external providers.
This approach has advantages for the customer who may still compare the shared service unit to external providers and it ensures the shared service leaders continue to provide optimal levels of service.
The Shared Services Unit (SSU) provider type is one of three provider types defined in the ITIL v3 Service Strategy text