Four P's of Service Strategy

The service strategy for the service provider can be defined in a number of ways. The principle methods of these definitions can be summarized as follows:

• Perspective: where the service strategy is articulated as a mission statement or vision statement.
• Position: where the service strategy is expressed in a specific way that allows comparison between competitors.
• Plan: where the service strategy is asked as a question.
• Pattern: where the service strategy is defined as a consistent set of activities to be performed in a defined period of time.

The reality of these four Ps of strategy is that a combined definition is most commonly used. However, certain circumstances may dictate a more dominant element to come through the strategy statement.